Is Mattel a good stock for Barbie?

The fashionable doll makes her big-screen debut this week. Mattel ( MAT -1.30%), which has marketed Barbie since 1959, is enjoying the hype over the new Barbie movie. And the toymaker's stock could be on track for its best performance in several years. Are Barbie dollars driving Mattel stock higher?

Will the Barbie movie boost Mattel's stock?

While the success of the Barbie movie doesn't necessarily prove that the strategy will work for other intellectual properties, it would still represent a big win for Mattel. Keep your eye on the Barbie movie when it comes out on July 21. A big hit is likely to give a significant boost to Mattel's stock. Jeremy Bowman has positions in Walt Disney.

How much money did 'Barbie' make?

"Barbie", starring Margot Robbie and Ryan Gosling, had grossed $155 million in the U.S. and Canada by Sunday. (Warner Bros. Pictures/Associated Press) Barbie reigned supreme at the box office over the weekend, lifting shares of toy company Mattel on Monday.